Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing

Byron Hyde; Negar Noveiri Delshad; Georgina Smith

doi:10.1080/21507740.2026.2699705

July 14, 2026AJOB Neuroscience

Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing

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Key Points

This research aims to establish an ethical framework to guide practices in neuromarketing, addressing ethical concerns in consumer behavior analysis.
Analytical assessment of current practices in neuromarketing practices and ethical implications.
Proposed ethical framework based on existing literature and ethical theories.
Identified key ethical concerns in neuromarketing, including manipulation of consumer choices.
Proposed actionable guidelines for implementing ethical considerations in neuromarketing strategies.

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Implication

Framework for ethical neuromarketing practices highlights consumer protection and ethical considerations.

Abstract

Interest in the field of consumer neuroscience and neuromarketing (CNNM) has increased rapidly in recent years due to its ability to gain unique insights into consumer behavior, overcoming some of ...

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Hyde et al. (2026) studied this question.

synapsesocial.com/papers/6a59c5e4a58755010b471326 https://doi.org/10.1080/21507740.2026.2699705

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Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing

Key Points

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Implication

Abstract

Discussion

Cite This Study

Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing

Key Points

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Implication

Abstract

Discussion

Cite This Study

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