Social media characteristics and Gen Zs adoption of wearable health devices: a moderated mediation approach

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Key Points

This research aims to explore how social media characteristics influence Generation Z's adoption of wearable health devices.
Conducted moderated mediation analysis to assess relationships between social media traits and device adoption.
Focused on Generation Z demographics to understand their specific behaviors and preferences.
Analyzed data from surveys to identify key motivating factors for adoption.
Social media characteristics significantly predicted the adoption rates of wearable health devices among Gen Z.
Findings highlight that engagement levels on social media platforms mediate the relationship between social influence and device usage.
Increased visibility of wearable health devices on social media correlates with higher adoption rates, suggesting targeted marketing strategies.

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Moderated mediation analysis shows social media traits affect Gen Z's use of wearable health devices, indicating significant social influence.

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Kumari et al. (2026) studied this question.

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