Broadening the frontiers of the Consumer Culture Theory: articulating credit consumption and financial violence

Taking into account that credit consumption dysfunctions still represent a "blind spot" for marketing studies, this essay aims to uncover loopholes in the Consumer Culture Theory literature regarding the understanding of credit consumption that can culminate in financial violence among the elderly. The essay also seeks to present possible research tracks for interested researchers. To this end, the topics of credit consumption are discussed in the light of the international literature on Marketing and Anthropology. It reviews the concept of violence and explores issues related to financial violence, also from the perspective of papers published in international journals.