What does this research mean for the field?

Among elderly consumers, satisfaction is characterized by greater well-being, deeper brand attachment, and stronger customer loyalty, whereas dissatisfaction triggers complaint behavior that is shaped by individual characteristics and the specific nature of the grievance. Novelty: ClaimNovelty.SYNTHESIS. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The central aim is to synthesize over fifty years of research on satisfaction and dissatisfaction among elderly consumers.

August 1, 2026Management Review QuarterlyOpen Access

Satisfaction and dissatisfaction among elderly consumers: a systematic review and research agenda

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Authors

GGGianluigi GuidoUniversity of Salento MPM. Irene PreteUniversity of Salento MPMarco PichierriUniversity of Bari Aldo Moro

Discussion

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Implication

Systematic review synthesizes findings on elderly consumer satisfaction, highlighting key themes and future research directions.

Key Points

The central aim is to synthesize over fifty years of research on satisfaction and dissatisfaction among elderly consumers.
Conducted a systematic review adhering to PRISMA 2020 guidelines.
Included studies from 100 peer-reviewed journals in marketing, retailing, and consumer behavior.
Performed independent duplicate screening, data extraction, and qualitative risk of bias appraisal.
Identified six key themes: greater well-being, deeper brand attachment, and stronger customer loyalty in satisfaction.
Found that dissatisfaction triggers complaint behavior influenced by individual characteristics.
GAVE insights to create a research agenda for studying elderly consumer behavior in the market.

Cite This Study

Guido et al. (2026) studied this question.

synapsesocial.com/papers/6a6d984be258b358b3c6b87b https://doi.org/10.1007/s11301-026-00614-z

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August 1, 2026Management Review QuarterlyOpen Access

Satisfaction and dissatisfaction among elderly consumers: a systematic review and research agenda

View Full Paper

Ask AI

Bookmark

Authors

GGGianluigi GuidoUniversity of Salento MPM. Irene PreteUniversity of Salento MPMarco PichierriUniversity of Bari Aldo Moro

Discussion

Member takes

Implication

Systematic review synthesizes findings on elderly consumer satisfaction, highlighting key themes and future research directions.

Key Points

The central aim is to synthesize over fifty years of research on satisfaction and dissatisfaction among elderly consumers.
Conducted a systematic review adhering to PRISMA 2020 guidelines.
Included studies from 100 peer-reviewed journals in marketing, retailing, and consumer behavior.
Performed independent duplicate screening, data extraction, and qualitative risk of bias appraisal.
Identified six key themes: greater well-being, deeper brand attachment, and stronger customer loyalty in satisfaction.
Found that dissatisfaction triggers complaint behavior influenced by individual characteristics.
GAVE insights to create a research agenda for studying elderly consumer behavior in the market.

Cite This Study

Guido et al. (2026) studied this question.

synapsesocial.com/papers/6a6d984be258b358b3c6b87b https://doi.org/10.1007/s11301-026-00614-z

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