Watson Wyatt's latest research has found convincing evidence that companies with highly effective internal communication practices produce superior financial results and enjoy greater organizational stability. Nine communication best practices drive higher market premiums, larger shareholder returns, greater employee engagement, and lower turnover. The author shares the study's highlights, provides insights into why these practices work, and explains the steps any company can take to improve its internal communication effectiveness and position itself to reap substantial financial rewards in the future.
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Kathryn Yates (2006) studied this question.