An employer of choice recruits and engages talent through practices that address both tangibles and intangibles, focus on the long term as well as the short term, and are tailored to the organization. The author examines how several companies turned around high turnover with retention and hiring strategies geared to the particular needs of critical talent—managers, professionals, or front-line workers. He also offers a dashboard of talent management metrics to track progress towards becoming an employer of choice.
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Leigh Branham (2005) studied this question.