From the Street to the Shops: The Rise of New Forms of Political Actions in Italy1

This article argues that substantial changes have occurred in citizen political participation modes and in particular in the repertoire of unconventional action. Over the past few years, even in countries where there was not this tradition, besides forms such as public meetings, demonstration marches, strikes and certain other forms of protest, citizens have started to use their shopping-bag power in an attempt to influence institutional or market practices. The article aims to shed some light on political consumerism in Italy.