Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 13, 2008European Journal of Marketing

Building online brands through brand alliances in internet

View Full Paper
Ask AI
Bookmark
Share

Authors

EDElena Delgado‐BallesterMEMiguel Hernández Espallardo

Discussion

Loading...

Member takes

Overview

Key Points

Key points are not available for this paper at this time.

Cite This Study

Delgado‐Ballester et al. (2008) studied this question.

synapsesocial.com/papers/6a708f7b8031ec7bb1dc6d6ehttps://doi.org/10.1108/03090560810891091
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The resource-based view and marketing: The role of market-based assets in gaining competitive advantage2001 · 1,029 citations
  2. 2Signaling the trustworthiness of small online retailers2004 · 283 citations
  3. 3The Commitment-Trust Theory of Relationship Marketing1994 · 10,932 citations
  4. 4A Two-Factor Explanation of Assimilation and Contrast Effects1993 · 90 citations
  5. 5Measuring the Customer Experience in Online Environments: A Structural Modeling Approach2000 · 3,193 citations