Journal Article The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory Get access Joan Meyers-Levy Joan Meyers-Levy Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 197–207, https://doi.org/10.1086/209208 Published: 01 September 1989 Article history Received: 01 November 1987 Revision received: 01 January 1989 Published: 01 September 1989
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Joan Meyers‐Levy (1989) studied this question.