Following the uses and gratifications approach, this study explores why people visit and use Web sites for Contemporary Christian Music (CCM) radio stations. An online survey of 320 visitors to 9 CCM radio Web sites found that listening online is the most commonly used feature of these Web sites followed by features related to finding information. A factor analysis identified two underlying gratification dimensions: lifestyle management and information seeking. Simple regression analysis found that different gratifications sought are related to using different features on these Web sites.
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Joshua M. Bentley (2012) studied this question.
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