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Whether they realize it or not, most organizations today are in an old‐fashioned footrace. If they look to either side of them, their closest competitors are typically implementing the same strategies and operational initiatives. The organization that will win the race will be able to do three things better than its competitors: (1) quickly recognize changes in the demands that the market imposes on it; (2) be flexible enough to respond and even shape those marketplace changes; and (3) understand its own capabilities relative to marketplace demands. To accomplish those goals, it must become a learning organization. This article explains how.
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Recardo et al. (1995) studied this question.
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