Cultural, Social, Personal and Psychological Influences on Purchasing Decisions

Mrs. Hj. Hamida is the owner of Success House, one of the major distributors in the Citeureup District. In further expansions, SR12 also distributes a variety of herbal medicines in addition to herbal cosmetics. Success House SR12 Ummi Twins sells SR12 goods to assist housewives. This study uses a proportional stratified random sampling technique with a sample size of 100 to investigate the ways in which cultural, social, personal, and psychological factors impact purchasing decisions. Multiple linear regression analysis will come after the validity, reliability, and traditional assumptions used in the data testing procedure. The regression test's findings demonstrate that all of the variable’s x simultaneously and partially affect y.