Review outlines key shifts across trade formats, product portfolios, and digitalization in retail, highlighting strategic recommendations for commercial trading operations.
In this paper, the authors review the trends that can be traced in the development of Russian retail. Within the framework of the article, it is proposed to divide trends into three types: trends in changes in trade formats, trends in product portfolios, and trends in retail digitalization. The underlying causes of these trends have been identified. The authors also formulate recommendations for using these trends in trading activities.
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Bakharev et al. (2020) studied this question.
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