Win‐win‐win: can the evaluation and promotion of electronic journals bring benefits to library suppliers, information professionals and users?

Focuses on the areas of promotion and evaluation, discussing findings of a recent Liverpool‐based study of electronic journals in academic libraries in the UK and North America. Traces the growth of electronic journals and their impact on the role of information professionals. Although information professionals have adapted to these technical developments, there are indications from the study that the transition is incomplete in the areas of evaluation and promotion. As library staff are under‐resourced, suggests that library providers could assist by supplying relevant user statistics and by passing on the benefits of their own marketing expertise and promotional literature.