Becoming the hospitality industry employer of choice

The research assesses the quality of work life (QWL) for those in the hospitality industry and provides insight to help professionals become an employer of choice. An online survey was utilized resulting in 311 respondents. Descriptive statistics and Importance-Performance Analysis were used to generate findings. Results show 84% of respondents having employers that have met overall QWL expectations and 88% being satisfied with their QWL. Attributes least enjoyed were management concerns, low pay, high stress, and long hours. Lodging and non-lodging comparisons and data-driven practical suggestions for hospitality employers are provided.