Creating competitive advantage using the Internet in primary sector industries

The research reported in this paper involved an investigation of the relationship between Internet strategy development and competitive advantage. Four theorybased propositions were examined in relation to four primary sector multinationals. These propositions examine the relationship between an organization's Internet strategy, the structure of the value system and the development of competitive advantage. It is suggested that the value system and the leverage of information and networking technologies to reconfigure value system relationships is becoming strategically significant to these primary sector multinationals.