Evaluation on the Communication Strategy of Cultural Tourism Brand under the Deep Integration of Visual Media

Although cultural tourism has developed rapidly, many cultural tourism resources remain in the expansion stage and still lack systematic brand construction. With the development of media technology, visual media has become an important carrier for brand communication and provides new technical support for cultural tourism promotion. This paper studies cultural tourism brand communication strategies under the deep integration of visual media. Low-level feature extraction technology is applied to visual media analysis to support feasibility evaluation and strategy optimization. Through investigation and analysis, the study finds that cultural tourism brand communication based on deep visual media integration can improve the popularity of scenic spots, with reported popularity increasing by 25%. The results indicate that visual media integration can enhance brand recognition, support multi-level communication, and improve audience interaction. By combining visual feature extraction, semantic classification, and brand communication evaluation, the study provides a technical path for digital cultural tourism communication and offers reference for visual analytics, cultural resource dissemination, and image-based communication strategy design.