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August 16, 2026International Journal of Academic Research in Economics and Management SciencesOpen Access

Factors Impacting Sustainable Competitive Advantage in Malaysian Private Universities: The Mediating Roles of University Reputation and Student Satisfaction

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Authors

FKFahed Al KerdiPAProf. Dr. Abdoulrahman AljounaidiMFMazen Mohammed Farea

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Overview

Cross-sectional survey reveals drivers of sustainable competitive advantage across private universities, highlighting the mediating roles of reputation and student satisfaction.

Key Points

  • To evaluate how core dimensions of student experience management influence sustainable competitive advantage through institutional reputation, student satisfaction, and IT capability.
  • Surveyed 330 staff from admission, marketing, and student affairs across 71 Malaysian private universities selected via SETARA-based stratified random sampling.
  • Assessed measurement and structural models using SmartPLS 4 partial least squares structural equation modeling.
  • All five determinants (teaching quality, communication, engagement, facilities, and program innovation) exhibited positive and significant direct effects on sustainable competitive advantage.
  • Student satisfaction significantly mediated all five relationships, whereas university reputation mediated all relationships except for campus facilities.
  • IT capability significantly moderated relationships involving teaching quality, communication effectiveness, and campus facilities.

Cite This Study

Kerdi et al. (2026) studied this question.

synapsesocial.com/papers/6a817a33f2fb91fc834adf2bhttps://doi.org/10.6007/ijarems/v15-i3/28621
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