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November 13, 2025International Journal of Sustainability in Higher Education

Does university social responsibility practices affect Malaysian private universities’ reputation? The mediating roles of university image, student satisfaction, and social reporting & communication

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Authors

TCTak Jie ChanHHHon-Tat HuamASAbu Bakar Sade

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Overview

Quantitative analysis shows student satisfaction and USR practices enhance reputation in Malaysian universities, suggesting strategic benefits for marketing and branding.

Key Points

  • University social responsibility practices positively influence university reputation and student satisfaction.
  • A sample of 431 private university students was used with data analyzed via structural equation modeling.
  • Sustainable Development Goals and Resource-Based View guided the study design and analysis.
  • Integrating USR into the curriculum may enhance public trust and visibility of Malaysian universities.

Cite This Study

Chan et al. (2025) studied this question.

synapsesocial.com/papers/692523c1c0ce034ddc354e49https://doi.org/10.1108/ijshe-06-2024-0434
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The impact of university social responsibility on academic performance through the mediation of service quality, university image, student satisfaction and student loyalty2026
  2. 2The influence of university social responsibility on student satisfaction through the mediation of service quality and university image2026
  3. 3How university social responsibility drives student loyalty and positive word-of-mouth: the mediating roles of perceived quality and satisfaction2026
  4. 4Factors Impacting Sustainable Competitive Advantage in Malaysian Private Universities: The Mediating Roles of University Reputation and Student Satisfaction2026
  5. 5University Social Responsibility (USR) programs and the transformation of Taiwan's higher education: pathways to sustainability and local engagement2026 · 1 citations