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June 15, 2026International Journal of Sustainability in Higher Education

The influence of university social responsibility on student satisfaction through the mediation of service quality and university image

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Authors

SSSri SurantaSebelas Maret UniversitySMSri MurniSebelas Maret UniversitySSSulardi SulardiSebelas Maret University

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Implication

Randomized trial reveals the mediation of service quality and university image in student satisfaction, suggesting strategic importance for universities.

Key Points

  • This study aims to investigate how university social responsibility (USR) enhances student satisfaction through service quality (SQ) and university image (UI).
  • Sample of 283 students from one private and one state university.
  • Utilized questionnaire distributed through WhatsApp groups.
  • Analyzed mediation effects of UI and SQ on the relationship between USR and student satisfaction.
  • UI and SQ significantly mediated the effect of USR on student satisfaction.
  • Indirect effects of USR on student satisfaction through UI and SQ were stronger than direct effects.
  • Recommendations include implementing USR in higher education strategies to improve service quality and university image.

Cite This Study

Suranta et al. (2026) studied this question.

synapsesocial.com/papers/6a2f9782a1cfeec4908288b9https://doi.org/10.1108/ijshe-11-2025-1393
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