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This study of Indiana state park inn usersfound evidence to suggest identifiable groups ofusers with significant differences in terms of sociodemographic characteristics, behavior predispositions, vacation behaviors, and sources of vacation information. Three groups of users are described: Knowledgeable Travelers, Budget-Conscious Travelers, and Travel Planners. The effects ofthefindings on the Indiana state parks inns' marketing efforts are also described.
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Nancy J. Gladwell (1990) studied this question.
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