Managing green productivity: Some strategic directions

The twentieth century has been the hallmark for managing total productivity, where the emphasis is towards maximization of outputs commensurate with the consumption of inputs. This is being challenged now to evolve the world class manufacturing strategy requiring a paradigm shift. This shift is towards green productivity, which looks forward to socially appropriate production and consumption aiming at value innovation and resource conservation. This paper is an attempt to outline the concepts and experiential learning about green productivity.