Hybrid Teaching of Entrepreneurship and Innovation: A Case Study in a Brazilian Higher Education Institution

Hybrid learning has become increasingly relevant in higher education, particularly in fields that require active, experiential learning, such as entrepreneurship and innovation education. This study examines the implementation of a hybrid teaching model in an undergraduate Entrepreneurship and Innovation course offered at a Brazilian higher education institution. A single‐case study design was adopted, combining qualitative and quantitative evidence obtained from course records, assessment results, attendance reports and student feedback collected throughout the semester. The findings indicate that students perceived the hybrid format as flexible and accessible, highlighting the value of continuous access to learning materials and the integration of online and face‐to‐face activities. Most participants reported that the course enhanced their understanding of entrepreneurship and innovation concepts and supported the development of competencies in opportunity recognition, business planning and innovation management. The study contributes to the literature on entrepreneurship education by providing empirical evidence on the use of hybrid learning in a Brazilian higher education context and by illustrating how blended instructional strategies can support experiential learning processes in entrepreneurship education.