Does Astrology Determine Consumer Buying Behaviour?

Man is an inquisitive creature by nature, especially he is more curious about the future activities. Therefore, astrological study has a special place in any culture or society of the world. According to astrological principles the behaviour and personality of an individual can be determined on the basis of planetary position at the time of birth, in this context Indian Vedic astrology provides complete scientic analysis. This is the main notion of the present study, that astrological principles can be used to understand the purchasing behaviour of an individual by studying its effect on the purchasing process. That's why the main objective of the study is to investigate the relationship between Astrological perception and Consumer Buying Behaviour. Data was collected from 250 respondents. The results of the study also conrm such relationship by the analysis there is a signicant cause and effect relationship between the Astrological perception and Consumer Buying Behaviour.