What does this research mean for the field?

Sustainable-oriented innovation acts as a robust mediator that translates corporate social responsibility, knowledge management, green creativity, and government incentives into improved financial and environmental performance for SMEs. Novelty: ClaimNovelty.CONFIRMATORY. Consensus alignment: ConsensusAlignment.SUPPORTS_CONSENSUS.

What question did this study set out to answer?

To examine whether sustainable-oriented innovation mediates the relationship between knowledge management, corporate social responsibility, green creativity, government incentives, and SME performance.

September 3, 2026Knowledge and Process ManagementOpen Access

Does Sustainable‐Oriented Innovation Mediate the Impact of CSR and Green Creativity on Organizational Performance? Empirical Evidence From SMEs

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Authors

YAYasir AzizCity University of Science and Information Technology ZUZain UllahJiangsu University SWSaid WaliKhyber Medical University

Discussion

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Implication

Cross-sectional survey demonstrates that sustainable-oriented innovation links green practices to firm performance in small and medium enterprises, highlighting the value of eco-friendly strategy.

Key Points

To examine whether sustainable-oriented innovation mediates the relationship between knowledge management, corporate social responsibility, green creativity, government incentives, and SME performance.
Conducted a quantitative, cross-sectional survey administered to owners and top managers of small and medium enterprises (SMEs) in Pakistan.
Analyzed structural relationships and mediation hypotheses using partial least squares structural equation modeling (PLS-SEM).
Corporate social responsibility, knowledge management practices, and green creativity significantly enhance both financial and environmental performance in SMEs.
Government financial incentives primarily benefit environmental outcomes, exerting limited direct influence on financial performance.
Sustainable-oriented innovation acts as a robust mediator that channels internal capabilities and external institutional incentives into dual performance outcomes.

Cite This Study

Aziz et al. (2026) studied this question.

synapsesocial.com/papers/6a9935f3636c6408cfa7e9cd https://doi.org/10.1002/kpm.70154

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Implication

Cross-sectional survey demonstrates that sustainable-oriented innovation links green practices to firm performance in small and medium enterprises, highlighting the value of eco-friendly strategy.

Does Sustainable‐Oriented Innovation Mediate the Impact of CSR and Green Creativity on Organizational Performance? Empirical Evidence From SMEs

Discussion

Member takes

Implication

Key Points

Cite This Study

Does Sustainable‐Oriented Innovation Mediate the Impact of CSR and Green Creativity on Organizational Performance? Empirical Evidence From SMEs

Discussion

Member takes

Implication

Key Points

Cite This Study

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