Survey study reveals widespread acquisition of gold jewellery as a primary investment asset among urban jewellers, highlighting the metal's dual financial and cultural role.
Key Points
To examine the factors driving gold jewellery purchasing decisions and assess its role as an investment and savings vehicle among jewellers in New Delhi.
Administered a structured primary questionnaire to jewellers in New Delhi, India.
Analyzed primary survey responses alongside secondary data gathered from published market literature.
A substantial proportion of jewellers reported acquiring gold jewellery explicitly as a financial investment rather than solely for adornment.
Gold functions as a primary savings vehicle and the second most popular investment choice behind deposits and mutual funds, driven by cultural significance and perceived long-term value.