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Since the initial appearance of rhetorical analysis of text-based and hypertext communication, the rhetoric of technology has evolved along with the new media forms it studies. This essay reviews critical consensus that calls for a move away from printcentric criticism. It advocates innovative methods for criticism of electronic texts, such as emphasis on comparative media analysis, visual representation, and attention to the programming and codification of electronic texts.
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Barbara Warnick (2005) studied this question.
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