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Nonemployer firms—firms with no employees—present themselves as larger, more stable firms to take on clients’ projects. They then achieve these projects by recruiting subcontractors, guiding subcontractors’ interactions with clients, and coordinating subcontractors to protect their team performance for the client. Using fourth-generation activity theory, I examine how these firms stage-manage their ad hoc collaborations. I conclude by describing the implications for further developing fourth-generation activity theory to study such instances of knowledge work.
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Clay Spinuzzi (2013) studied this question.
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