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September 25, 2026Journal of Services MarketingOpen Access

How older consumers perceive AI disclosure in advertising: relatability and trustworthiness across utilitarian and hedonic service contexts

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Authors

NSNeeru SharmaJFJohra Kayeser FatimaSASabreena Zoha Amin

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Cite This Study

Sharma et al. (2026) studied this question.

synapsesocial.com/papers/6ab60feb406bf401c1468e41https://doi.org/10.1108/jsm-01-2026-0071
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention2026
  2. 2Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions2025 · 24 citations
  3. 3Exploring transparency, trust and scepticism among college students when disclosing artificial intelligence as a creative partner in social media content2026
  4. 4Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective2024 · 74 citations
  5. 5Consumer Trust in AI-Generated Marketing Content: A Systematic Literature Review and Research Agenda2026 · 1 citations