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Sport psychology practitioners frequently encounter complex challenges within organizational dynamics, requiring skillful relationship management with athletes, coaches, and other and other stakeholders. This paper proposes a practical approach for practitioners in situations that require them to embed themselves within an organization’s environment and become part of its life cycle. It presents the Outside-Insider approach, developed from the authors’ field experience, and grounded in Functional Contextualism. This approach involves (1) integrating as an essential member in the organization and (2) maintaining a flexible perspective - engaged but not overly identified with it. Strategies for applying this approach are provided, alongside its advantages and disadvantages.
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Gutman et al. (2025) studied this question.
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