Entrepreneurs of Tradition. Pleșcoi Sausages

A component of intangible heritage identified in the area caused the creation of a local brand: the “Plescoi sausages” became a distinctive traditional brand. It is presented in a way that, apart the discussion regarding the importance of keeping and protecting a special technique, is also concerned with putting into contextual frame the evolution and the importance of this gastronomic product, in relation with anti-consumerism and anti-globalisation movements.