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The fields of human resource management (HRM) and organizational operations are currently experiencing the emergence of two revolutionary technologies: Generative Artificial Intelligence (GenAI) and Decision Intelligence (DI). It is an exploratory review of the theoretical foundations of the technologies and the way they are applied to organizational operations together with the benefits that organizations may gain from their adoption, along with potential challenges in implementing them. GenAI can help in creating content, analysing information, and automating processes, whereas DI technology may serve as a tool to combine analytical models and human judgment to improve organizational decision-making. Their application may contribute to organizational improvement in such areas as recruiting, human resource planning, learning and development of employees, performance management, and other operations. Moreover, they can be applied to organizational strategy formulation, supply chain management, knowledge management and organizational innovations. This can be achieved through good governance, training of technicians and humans, and human oversight. New developments in agentic AI, explainability of AI, and human-AI interaction could help achieve more scalability of use in organizations. Future research should focus on the potential of GenAI and DI to have an impact on workforce productivity, decision-making quality, and performance of organizations. Generally, there are many opportunities for sustainable transformation in organizations with GenAI and DI technology innovations as long as human knowledge is considered along with technological innovation.
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Dora et al. (2026) studied this question.
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