Designing an Operational Plan for a Digital Sports Service Platform Startup: A Case Study of Sportivo Indonesia

Purpose:Digital sports-service platform startups require operational plans that consistently integrate users' needs, partner-facility capacity, and technology. This article examines the operational plan designed for Sportivo Indonesia as a sports-service aggregator.Methodology:Qualitative descriptive document analysis was conducted using the business plan and a framework covering business establishment, operational objectives, operational design, service delivery, and operating-cost projections.Findings:Findings indicate a cloud-based architecture, phased application development, and automatic booking-slot locking to prevent double bookings. The model also combines digital partner supply-chain coordination, service-availability controls, three layers of operational quality management, and standard operating procedures.Implication:Cost projections show a transition from early technology expenditure toward regional-hub expansion. This shift indicates that operational growth requires balanced management of technology, service delivery, and costs. The design provides a basis for implementation preparation and subsequent evaluation; the anticipated efficiency and quality benefits can only be assessed after launch.