Implementation of Design Thinking in User Interface / User Experience Design for the Flonica Studio Website

Technological advancements are driving many business owners to switch from manual systems to website-based systems to improve operational efficiency. Business owners need to innovate in order to maintain customer loyalty. One business that still relies heavily on manual processes is the flower bouquet business, where orders are still placed via text message. This leads to various problems, such as disorganized record-keeping, slow responses, and errors in orders. This study focuses on designing a User Interface (UI) and User Experience (UX) prototype for a more effective and accessible Flonica Studio-based website system for ordering flower bouquets, with the goal of meeting user needs and helping to resolve the problems they face. The Design Thinking method was used to design a structured and easy-to-understand user interface through five stages: empathize, define, ideate, prototype, and test. The results of this study are a prototype of a flower bouquet ordering system that includes a homepage, catalog, shopping cart, ordering, and online payment features. The UI/UX design of this website achieved a score of 92.25 in an evaluation using the System Usability Scale (SUS). This score indicates a high level of user satisfaction with the designed user interface. The research results are expected to make a significant contribution toward meeting user needs, enhancing the user experience in ordering flower bouquets, and increasing productivity.