Risks to Users' Personal Safety from Intellectual Property Violations in Е-Commerce: Social Aspects

This article considers the societal element of risks associated with personal security of e-commerce users affected by the violation of their rights in the area of intellectual property (IP). A complete analysis of the most widespread kinds of violative activity is done, including the production of counterfeit items, imitation of the design of transactional internet stores, the violation of trademarks in the internet store, as well as assessing the influence of these activities on the personal security and psychological well-being of e-commerce users. Special attention is paid to the loss of consumer trust in the internet environment and the 'leaks' of personal information of users in the internet space generally. Recommendations from the current paper cover raising the digital literacy of internet store users, installing automated monitoring systems for security threat sources and creating feedback solutions; the role of coordination of efforts of the Government, the business sector, and civil society organizations in creating the needed secure internet environment is underlined.