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This article analyzes the transformation of traditional spiritual and moral attitudes among modern youth under the influence of sociocultural challenges — globalization, digitalization, information hybridization, and the value fragmentation of public consciousness. It presents data from a phase of a study examining the value orientations of active Russian youth, conducted by the Expert Center of the All-Russian Student Project "Your Move" (sample of 2,435 people across Russia), survey was conducted from May 30, 2025, to July 2, 2025. The purpose of the study is to examine the value profile of Russian youth, taking into account the degree of sharing of traditional values among the student community. Given the purpose and subject of the study, a quantitative sociological survey (questionnaire) was used. Based on this data, clustering was performed to identify a list of traditional spiritual and moral values relevant to student youth and to identify value groups within this social community based on the respondents' priorities. This approach makes it possible to capture not only explicit preferences but also latent contradictions in the value consciousness of young people. As a result, not only value blocks of varying importance were identified but also four clusters of respondents with distinct characteristics and reflecting the internal heterogeneity of the population. The obtained results demonstrate how young people adapt traditional attitudes in response to sociocultural threats, providing a deeper understanding of the mechanisms of value transformation in contemporary Russia. The practical significance of this study lies in the possibility of predicting changes in the youth environment and adjusting educational strategies based on the identified cluster differences.
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Александрович et al. (2026) studied this question.
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