Efektivitas EdLink sebagai Sistem Informasi Manajemen: Studi Kualitatif Kepuasan Pengguna

Digital transformation in universities encourages the use of the Learning Management System as part of the Management Information System to support the effectiveness of academic services. This study aims to analyze the effectiveness of EdLink as a Management Information System by examining user satisfaction, ease of use, information quality, technical constraints, and its contribution to academic data management. The research uses a descriptive qualitative approach with informants consisting of active students and lecturers who use EdLink at STIE Madani Balikpapan. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the Miles and Huberman interactive model through the stages of data reduction, data presentation, and conclusion drawing. The validity of the data was strengthened through triangulation of sources and techniques. The results of the study showed that EdLink was considered effective in supporting academic activities because it provides a relatively easy-to-use interface, centralization of lecture materials and information, transparency of grades and attendance, and integration with the Academic Information System. However, the effectiveness and satisfaction of users are still affected by server stability constraints, layered navigation, notification delays, and data synchronization that is not always real-time. From a managerial perspective, the EdLink function shows characteristics of an operational data processing system that supports administrative efficiency and provides relevant information for academic monitoring and decision-making. This study confirms that user satisfaction with digital information systems is conditional on system quality, information quality, and service integration reliability.