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The follow up system is the highest returning part of any ad campaign, because it costs almost nothing and it doubles the jobs from the same ad spend. Published comparisons put Meta enquiry to booked appointment rates at 4 to 10 percent without fast follow up, and 12 to 20 percent with qualification and fast follow up. Google enquiries book at higher rates, but they are lost just as fast when calls go unanswered. The system has four parts: an instant reply within seconds, a human call within minutes, second and third attempts for enquiries that do not answer, and a confirmation before every visit. Businesses that run all four book far more jobs from the same ads than businesses that run none. 7Coxmos builds this system into every ad campaign for service businesses. Book a free discovery call: https://7coxmos.com
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