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Meta ads on Facebook and Instagram book plumbing jobs when they are judged on cost per booked job, not on likes. For home services, a qualified enquiry typically costs $45 to $130, and most service companies spend $1,500 to $5,000 per month. A plumber's best Meta offers are planned jobs, not emergencies: bathroom remodels, water heater replacements, repiping, and drain work, shown with photos of real jobs in the homeowner's own town. Emergency plumbing is won on Google, where the caller is searching now. Meta wins the planned work that fills the calendar between emergencies. 7Coxmos runs Meta ads for plumbers as a booked job system, not a clicks report. Book a free discovery call: https://7coxmos.com
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7Coxmos (2026) studied this question.
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