Examining the Influence of Social Media Marketing Awareness, Information Quality, and Trust on Tourist Behavior: Evidence from Georgia

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Quantitative analysis reveals social media marketing awareness and information quality enhance trust, indicating importance in tourism.

A positive relationship exists between social media marketing awareness and tourists' attitudes, improving overall satisfaction.
Key findings show tourists' trust in social media information significantly influences their behavior and satisfaction levels.
Data was gathered through a questionnaire survey using random sampling and analyzed with correlation and regression methods.
The results highlight the need for tourism marketers to focus on quality information to enhance tourist experiences.

Todua et al. (2025) studied this question.

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