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August 11, 2025International Journal of Management and Business Intelligence

The Effect of Marketing Mix and Service Quality on Customer Satisfaction at Care and Clean Laundry

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Authors

SSSilvani Dhea SafiraSPSista ParamitaNTNina Triolita

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Overview

Quantitative analysis finds marketing mix plays a significant role in customer satisfaction and service quality at Care and Clean Laundry.

Key Points

  • Customer satisfaction is significantly influenced by the marketing mix, accounting for 83.6% of its variance.
  • Service quality also shows substantial impact, affecting 77.6% of customer satisfaction.
  • Using multiple linear regression tests and SPSS analysis, the study examined responses from 30 current clients.
  • Improvement in both marketing mix and service quality can enhance customer loyalty and company sustainability.

Cite This Study

Safira et al. (2025) studied this question.

synapsesocial.com/papers/68a360e00a429f797332939ehttps://doi.org/10.59890/ijmbi.v3i3.95
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Also Consider

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  1. 1HOW IMPORTANT IS SATISFACTION AND QUALITY FOR ACHIEVING LOYALTY IN THE LAUNDRY BUSINESS?2025
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