Instagram Live as a Promotional Media for Inacraft Exhibitions

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Instagram Live expands audience reach and fosters closer engagement with followers, enhancing event visibility.
The research highlights Instagram's promotional effectiveness, particularly through qualitative descriptive methods, indicating strong interaction benefits.
Event organizers can utilize Instagram's innovative features to create dynamic promotional strategies tailored for exhibitions like Inacraft.
Analysis utilizes new media theory, focusing on social interaction and the 4Cs of social media, to understand audience engagement.

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Qualitative analysis reveals Instagram Live enhances audience reach and engagement for event organizers, suggesting innovative promotion methods.

M Rizky Antasari (2025) studied this question.

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Qualitative analysis reveals Instagram Live enhances audience reach and engagement for event organizers, suggesting innovative promotion methods.