August 13, 2025

The Analysis of We the Fest’s Digital Marketing Communication by Ismaya on Instagram

View Full Paper

Ask AI

Bookmark

We The Fest employs multimedia messages to engage their audience effectively through Instagram, leading to increased interaction.
Using popular elements in marketing messages, We The Fest fosters user-generated content and community loyalty engagement on Instagram.
This qualitative analysis utilizes in-depth interviews and observations to explore marketing and communication strategies on social media.
The findings suggest a need for future research comparing various social media platforms to refine marketing strategies for music festivals.

Discussion

No takes yet. Share an insight, caveat, or question.

Qualitative research reveals Instagram marketing strategies for We The Fest, highlighting engagement and multimedia use.

Najmussahar et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark