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September 5, 2025Jurnal Ilmu Manajemen & EkonomikaOpen Access

The Role of Social Media Marketing in the Formation of Brand Loyalty with Brand Trust and Brand Engagement as Mediating Variables (Case Study of NPure Skincare Products)

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Authors

SHSedyo HartonoPPPiji PakartiACAmalia Nur Chasanah

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Overview

Observational analysis shows social media marketing boosts brand loyalty in Npure users, indicating new digital marketing strategies are essential.

Key Points

  • Social media marketing positively influences brand loyalty through brand engagement.
  • Analysis revealed that brand trust does not impact brand loyalty in this context.
  • Data was collected via questionnaires from 115 active social media users of Npure skincare.
  • Effective digital marketing strategies are vital for enhancing brand loyalty and engagement.

Cite This Study

Hartono et al. (2025) studied this question.

synapsesocial.com/papers/68bb420d2b87ece8dc957ebfhttps://doi.org/10.35384/jime.v17i2.732
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Social Media Marketing, Brand Image, Brand Awareness, Perceived Quality And Purchase Intention In Skincare Product Users2024 · 2 citations
  2. 2Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty2024 · 5 citations
  3. 3The Role of Social Media and Online Reviews in Building Brand Loyalty Through Trust2025
  4. 4The Role of Virtual Experiential Marketing and Brand Trust on Brand Loyalty2024
  5. 5The Traditional Role of CRM and Social Media Marketing in Increasing Customer Loyalty Mediated by Commitment, Trust, and Purchase Satisfaction: Online Cosmetics and Skincare2025