A Study on Consumer Behaviour Towards Beauty Industry using AR Mobile Application

In earlier stage consumer used to buy their product through the retail shop. In recent years the digital technologies have taken fast development and the worldwide availability of internet services have significantly transformed consumer shopping behaviour. Now a days consumer has start using AR technology to purchase their products which helps to avoid the irrelevant product before buying. Hence, the present study aims to understand the consumer behaviour towards online shopping using mobile application. This study focuses on the factors that influence on online shopping using AR technology. The study also considers demographic factors which play a crucial role in online buying behaviour. The primary data has been used in this study. The sample size of the study 120 and has been used convenience sampling method. The study reveals that the majority of the respondents are below 20 years age group says that the female respondents are more interested to buy cosmetic product using AR technology. There is no significance difference between gender of the respondents and the influencing factors towards online shopping