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Swot Analysis of Tourism Development in Pematang Serai Village, Langkat Regency: Towards an Alternative Tourist Destination in North Sumatra

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SWOT analysis shows high natural potential and community involvement in tourism development in Langkat Regency, suggesting sustainable strategies.

The study finds that high natural potential is crucial for effective tourism development.
Active community involvement significantly contributes to the growth of alternative tourism.
Infrastructure support plays a vital role in enhancing tourism opportunities in rural areas.
Research encompasses 100 respondents, including local residents, tourism actors, and visitors.

Widodo et al. (2025) studied this question.

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SWOT analysis shows high natural potential and community involvement in tourism development in Langkat Regency, suggesting sustainable strategies.