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September 10, 2025

Examination of the Influence of Website Attributes on Purchase Intentions: Application in the Online Shopping Context

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A positive online experience increases purchase intentions among online shoppers, enhancing customer engagement.
Data from 210 online shoppers indicates that website design elements significantly impact purchasing decisions.
Structural Equation Modeling was used to analyze the influence of website attributes on customer behavior.
Findings suggest that focusing on technological and informational improvements is vital for success in e-commerce.

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Observational analysis highlights how website design affects purchase intentions in shoppers, suggesting improvements enhance engagement.

Rbiaa et al. (2025) studied this question.

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