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September 10, 2025International journal of business economics & managementOpen Access

effect of perceived usefulness and perceived ease of use on purchase intention: The mediating role of customer attitude

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Authors

IUIda Bagus Gede UdiyanaNYNi Nyoman Kerti Yasa

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Overview

Quantitative analysis shows perceived usefulness and ease of use influence purchase intention, indicating the role of customer attitude in enhancing effectiveness.

Key Points

  • Positive perceptions of usefulness and ease of use boost purchase intention for digital travel applications.
  • Customer attitude serves as a partial mediator between perceived usefulness, ease of use, and purchase intention.
  • This research employs PLS-SEM analysis with data from 150 Traveloka users in Denpasar City.
  • Findings suggest that enhancing user experience through intuitive design can improve consumer buying intent.

Cite This Study

Udiyana et al. (2025) studied this question.

synapsesocial.com/papers/68c1afc654b1d3bfb60e7769https://doi.org/10.21744/ijbem.v8n3.2418
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