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September 10, 2025

The Influence of the Ease of Use of the JMO Application on the Satisfaction and Loyalty of BPJS Ketenagakerjaan Participants

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Intuitive design and clear navigation significantly enhance user satisfaction and loyalty.
Perceived ease of use directly correlates with increased satisfaction among BPJS Ketenagakerjaan participants.
External factors such as digital literacy can moderate satisfaction and loyalty relationships.
Ongoing improvements to usability are critical for sustaining user engagement with the JMO application.

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Conceptual analysis of ease of use and satisfaction in BPJS Ketenagakerjaan participants highlights key factors for loyalty.

Nainggolan et al. (2025) studied this question.

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