What type of study is this?

This is a Quantitative Research study.

The Effect of Product Quality, Social Media Marketing, E-WOM and Promotion on Consumer Purchasing Decisions for Azarine Sunscreen Products

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Quantitative analysis reveals how product quality and social media marketing affect purchasing decisions for sunscreen products.

All independent variables positively influenced consumer purchasing decisions for Azarine sunscreen.
Promotion, product quality, and e-WOM significantly impacted consumer behavior in the skincare sector.
The analysis utilized SmartPLS 3.0 to interpret the data from 184 respondents in Purwokerto.
Findings highlight the importance of integrating digital marketing strategies to boost skincare product sales.

Rahmawati et al. (2025) studied this question.

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